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“Exploring the Swift Tour: Unveiling Opportunities to Propel UK Spending by £1 Billion – Comprehensive Report”
Taylor Swift’s Eras Tour will boost UK spending by almost £1bn this year, with more than a million fans gearing up to see the pop sensation perform live, new data suggests.
Spanning six continents, the tour will hit the UK for 15 dates in June and August, with fans expected to spend an average of £848 on tickets, travel, accommodation and outfits, according to Barclays.
The bank’s report is the latest example of so-called “Swiftonomics” – highlighting the singer’s economic influence.
When tickets for the Eras Tour went on sale last year, it crashed websites and led to sold-out hotels in host cities around the world.
Her concerts in the US city of Seattle generated seismic activity equivalent to a 2.3 magnitude earthquake.
The Shake It Off and Cruel Summer singer entered the Forbes rich list for the first time last month.
Melissa Ruby went to the Seattle show of the Eras tour in 2023 with her daughter and said it was the “most expensive concert ticket I have ever purchased”, with the ticket, outfits and merchandise costing $4,000.
“Never in my life have I seen my daughter happier”, she said, adding that she was doing it all over again for Taylor Swift’s Vancouver shows in December – costing her double the Seattle show.
The report from Barclays combines hundreds of millions of customer transactions with consumer research on spending trends around the popstar.
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