CELEBRITY
Taylor Swift helped break a massive record for the state of Victoria following her three sold out MCG concerts in February
Taylor Swift helped break a massive record for the state of Victoria following her three sold out MCG concerts in February.
The Australian Open, the Formula One Grand Prix in Melbourne, and Swift’s record-breaking Eras Tour contributed $39.3 billion to the state’s economy in the year ending in March.
According to the Herald Sun, new figures to be released on Wednesday indicate Melbourne’s visitor economy increased by $1.5 billion in the most recent quarter, after reaching $37.8 billion in December
Tourism Research Australia’s National and International Visitor Survey shows that international tourists’ expenditure of $7.8 billion during the course of the 12-month period, an increase of 86% year over year, supported the boom.
In addition, Melbourne ranked first in Australia for interstate overnight travel, with 3.9 million tourists who spent $5.1 billion between April of last year and the end of March.
Victoria’s Tourism, Sport and Major Events Minister Steve Dimopoulos said the industry was ‘booming.’
‘These record numbers are a testament to our outstanding tourism, hospitality and events workforce and the work they put in day in, day out to ensure our state is the go-to destination for travellers from all over the world,’ he told the publication.
Swift, 34, sent fans wild by declaring, ‘Melbourne, you’re the love of my life’ during a show in the Victorian capital.
She told the crowd: ‘Some stadium girl math for you … 96,000 people the first night, 96,000 people the second night. 96,000 people tonight.’
‘Those are all the biggest shows I’ve ever played on a tour and you did it three times,’ she added.
‘The math is that it’s 288,000 people in three nights, Melbourne. You are the love of my life.’