Connect with us

CELEBRITY

It’s not just Travis Kelce! Scientists explain why so many women are fascinated and obsessed with Taylor Swift – and it’s not because of her personality. what could it be?

Published

on

It's not just Travis Kelce! Scientists explain why so many women are fascinated and obsessed with Taylor Swift - and it's not because of her personality. what could it be?

 

It’s a debate that will be familiar with many millenial friendship groups – and has no doubt dominated plenty of recent conversations.

 

It's not just Travis Kelce! Scientists explain why so many women are fascinated and obsessed with Taylor Swift - and it's not because of her personality. what could it be?

Just what is it about Taylor Swift that makes her so stratospherically popular?

Not only has her music garnered more than 26 billion streams on Spotify and helped to attract more than 281 million to her Instagram page, she’s also engaged a brand new audience as the girlfriend of Kansas City Chiefs tight end Travis Kelce.

Meanwhile, millions more tuned in to last night’s Superbowl game to watch her in the VIP box, cheering on her boyfriend.

Now, experts have revealed the intriguing, science-based reasons why Swift is such a global phenomenon – and it’s got little to do with her true personality.

One of the major factors, experts say, is simple familiarity. The more Taylor and her music surround our daily lives, the more we grow to like her.

This is a psychological phenomemon known as the ‘mere exposure effect’ – studies involving repeated television commercials have found viewers grow to prefer the products they see on screen most often.

A study published in PLOS One had participants undergo imaging tests to see which types of music activated the brain’s reward system.

The researchers found that people who listened to music they were familiar with were more likely to have the pleasure centers in their brains light up than those who listened to music that they said they liked.

‘Familiarity seems to be a crucial factor in making the listeners emotionally engaged with music,’ the team wrote.

Another reason for the 34 year-old’s popularity is that her songs are uniquely catchy. And scientists have dissected what makes an earworm.

A 2017 study from the American Psychological Association, for example, found that catchy songs include ‘melodic turning points’ between different sections of the song like the verse, chorus, and bridge.

Researchers note that, in Taylor’s case, she often uses one-note melodies in certain sections of her songs that slowly build up.

Taylor Swift performs acoustic version of Rihanna song she wrote with ex Calvin Harris during Eras Tour show in Liverpool
CELEBRITY5 days ago

Taylor Swift performs acoustic version of Rihanna song she wrote with ex Calvin Harris during Eras Tour show in Liverpool

NFL Fans All Made The Same Joke About Kadarius Toney Receiving Super Bowl Ring
CELEBRITY5 days ago

NFL Fans All Made The Same Joke About Kadarius Toney Receiving Super Bowl Ring

Chiefs Reveal Elite New Nickname For Patrick Mahomes
CELEBRITY5 days ago

Chiefs Reveal Elite New Nickname For Patrick Mahomes

Travis Kelce claims one rookie has ‘a lot of upside’ after watching him during the OTAs
CELEBRITY5 days ago

Travis Kelce claims one rookie has ‘a lot of upside’ after watching him during the OTAs

Andy Reid had catapulted his name up into the Mount Rushmore of all-time NFL head coaches because of his tenure with the Kansas City Chiefs.
CELEBRITY5 days ago

Andy Reid had catapulted his name up into the Mount Rushmore of all-time NFL head coaches because of his tenure with the Kansas City Chiefs.

CELEBRITY5 days ago

Secret meanings behind Taylor Swift’s stage outfits: Star wore an incredible 13 costumes at the 100th show of her Eras tour in Liverpool

90 Day Fiancé star Stephanie Matto issues 'massive warning' to Taylor Swift fans about why they SHOULDN'T go to the Eras Tour
CELEBRITY5 days ago

90 Day Fiancé star Stephanie Matto issues ‘massive warning’ to Taylor Swift fans about why they SHOULDN’T go to the Eras Tour

Taylor Swift reveals she feels 'amazing and powerful' as she storms the stage in Liverpool after battling days of chilly weather on UK tour leg
CELEBRITY6 days ago

Taylor Swift reveals she feels ‘amazing and powerful’ as she storms the stage in Liverpool after battling days of chilly weather on UK tour leg

Taylor Swift gets crafty for Travis Scott
CELEBRITY6 days ago

Taylor Swift gets crafty for Travis Scott

Taylor Swift is now bigger than the England football team: Pub chain boss says superstar's UK Eras Tour will draw in more punters than fans watching the Euros
CELEBRITY6 days ago

Taylor Swift is now bigger than the England football team: Pub chain boss says superstar’s UK Eras Tour will draw in more punters than fans watching the Euros

Taylor Swift thanks poncho-wearing Swifties after they waited hours in the rain at Anfield for her 100th Eras Tour show - and confirms end date for 'exhausting' record-breaking run of gigs
CELEBRITY6 days ago

Taylor Swift thanks poncho-wearing Swifties after they waited hours in the rain at Anfield for her 100th Eras Tour show – and confirms end date for ‘exhausting’ record-breaking run of gigs

Fans spot Taylor Swift wiping her runny nose with her fingers and cleaning her fingers on her sparkly skirt during Edinburgh show
CELEBRITY6 days ago

Fans spot Taylor Swift wiping her runny nose with her fingers and cleaning her fingers on her sparkly skirt during Edinburgh show

Copyright © 2024 Newscially